LIV
FRED
PUTTING CREATIVITY AT THE HEART OF BUSINESS
At our core we are all inherently creative, human beings.
So why do we focus on facts & figures and predictable data to prove a market opportunity? Why do we prioritise logic and rationality in the way we build business?
Why don’t we look at the emotive, the sense & feelings of a market opportunity? Why don’t we spend more time using creativity and unlocking the very human side of business?
Because in these areas of understanding there’s a different kind of dimension that helps reveal new and alternative truths about what a business is and does for its customers and what it can and should do, in order to transform, grow and build value.
Helping to explore business differently – from your customers to your products & services
Exploring opportunities for a global government policy institute
Building strategies and plans to help your business move forward more successfully
Building a new proposition & creative platform to reposition a brand for growth
Building team vision and plan for team collaboration and transformation
Creating ideas that engage & make the change business needs
Creating ideas that change the conversation: redefining tyres as a car’s most critical safety feature
We use creative processes, play and strategic frameworks to help explore, reimagine, create and recreate:
Our frameworks are facilitated through our unique FORGE sessions that are designed to unlock and unleash creativity in collaboration with you.
VILFRED was inspired by our kids.
Like most kids they ask a LOT of questions, they hate being told what to do because they’re busy dreaming or creating on a different planet and they see through the bullshit pretty quickly.
We admire their straightforward philosophy (when they’re not fighting each other).
VILFRED was born with the simple values of curiosity, imagination and integrity.
Today the family approach extends to the core team that we have, the partners we choose and the clients we work for. If you work with us, you’re part of our family (metaphorically, if not literally).
We are deliberately small, obsessive about the power of creativity and collaboration and are passionate about making work fun.
Founder & Creative Partner
Cricket & rugby lover, chief chef, Portsmouth supporter (sorry!).
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Founder, Strategy Partner & Executive Coach
Cold-water swimmer, obsessive skier, reluctant gardener.
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Creative Technology Partner
Runner, mentor (often whilst running), Arsenal supporter (sorry Ian!)
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If you’d like to know more, or just fancy a chat…
Contact: hello@vilfred.co.uk
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