LIV
FRED
PUTTING CREATIVITY AT THE HEART OF BUSINESS
At our core we are all inherently creative, human beings.
So why do we focus on facts & figures and predictable data to prove a market opportunity? Why do we prioritise logic and rationality in the way we build business?
Why don’t we look at the emotive, the sense & feelings of a market opportunity? Why don’t we spend more time using creativity and unlocking the very human side of business?
Because in these areas of understanding there’s a different kind of dimension that helps reveal new and alternative truths about what a business is and does for its customers and what it can and should do, in order to transform, grow and build value.
We use creative processes, play and strategic frameworks to help explore, reimagine, create and recreate:
Our frameworks are facilitated through our unique FORGE sessions that are designed to unlock and unleash creativity in collaboration with you.
VILFRED was born with the simple values of curiosity, imagination
and integrity. We relish the opportunity to wonder and dream with
our Clients whilst being able to support them by building actionable
propositions and ideas that’ll transform and help grow their business.
We’re deliberately small, obsessive about the power of creativity &
collaboration and, are passionate about what we do, how we do it and
the Clients that we do it with.
Between us we’ve helped launch and relaunch businesses in the
telecommunications, mobility and healthcare industries. We’ve
helped professional service firms, develop new service thinking, and
startup founders build out their inventions. We’ve helped 4 brands
reach the top 100 BrandZ brands in the world. We’ve worked at all of
the Big 4 agency holding companies. We’ve built businesses and sold
businesses. We’ve worked with private and public business, startups,
scale-ups and legacy business.
Founder & Creative Partner
Cricket & rugby lover, chief chef, Portsmouth supporter (sorry!).
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Founder, Strategy Partner & Executive Coach
Cold-water swimmer, obsessive skier, reluctant gardener.
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Creative Technology Partner
Runner, mentor (often whilst running), Arsenal supporter (sorry Ian!)
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Lead Transformation Partner (GoodMora)
AI enthusiast, transformation pilot, and Joseph Goldstein fan.
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If you’d like to know more, or just fancy a chat…
Contact: hello@vilfred.co.uk
You can click on the menu for more info about us too